Cass and Linda’s Comprehensive Marketing Program
Home sales with Cassandra Gronke and Linda VybornyWe’ve been helping sellers “get out of there” for a combined total of almost 40 years throughout Lake County, Illinois, including, Libertyville, Vernon Hills, Mundelein, Gurnee, Grayslake, Lindenhurst and the surrounding communities. It isn’t easy these days but we are doing it. We use our staging expertise to make your house stand out from the competition. We partner with our sellers, adding the marketing muscle of Coldwell Banker to make it possible.
Our plan may sound complicated but in plain English, we leave no stone unturned to get you moving and we don’t think anyone can offer you more to get your property sold at the best price.
Overall Objectives
To provide a comprehensive marketing plan that will promote your home to both the positioned buyer as well as the impulsive buyer. To inform the real estate community and the target markets about your home. To generate a volume of activity that, in turn, will lead to the highest possible sale price in the shortest amount of time with the least inconvenience to you and your family. To build a long term client relationship leading to a successful transaction and future referrals.
If you have any questions or would like to make an appointment call Cassandra Gronke at 847-990-3131 or Linda Vyborny at 847-990-3121 or email us.
Seller Resources
Request Market Value Report
Trade or Service Provider Recommendation
Frequently Answered Questions
Warning! The following list is long and boring unless you want to sell your property!
Our Complete Seller Marketing Program
What Do We Do For You and Where and How Do You Promote MY Listing?
Good question! See what, where and how below and compare it to our competition
What Do Our Clients Say?
Don’t take our word for it – See what our clients say
We use the MLS (Multiple Listing Service):
Your listing is promptly entered into the Multiple Listing Service
We use Connect MLS Email System to keep you informed
We use the Internet:
Your listing is promoted with Virtual Tours (where appropriate), Multiple Pictures and Expanded Information
Major Websites include-
Realtor.com- The most widely viewed real estate site on the Internet
Coldwellbanker.com- Coldwell Banker’s National Site
Coldwellbankeronline.com- Coldwell Banker’s Local Chicagoland Site
Zillow.com- Highly visited site
Trulia.com- Highly visited site
CassandLinda.com- Soon to be famous site
Many More Internet Sites
We use Print Media:
Publications include-
Chicago Tribune Sunday-Almost 1 million potential buyers per insertion
Pioneer Press-10’s of thousands of local potential buyers per insertion
Daily Herald-Almost 100,000 potential buyers per insertion
Coldwell Banker Sign Works For You:
Highly recognized sign draws calls
We use an Information Box with Listing Sheet and Financing Options:
Instant information available for buyers
We use Flyer / Feature Sheet:
Your property Information is easily distributed and displayed in the best way possible
We use Targeted Marketing:
Information is sent to the following groups:
Top 25 agents that sell in our market place
Realtors® that have competitive listings
Our past clients, sphere of influence, and Realtor® colleagues
We use a Property Information Brochure with Interior and Exterior Photos:
Leave in home for showing appointments
Use at open houses
Use for inquiries in Coldwell Banker office
Just Listed Postcards
Labels on Water Bottles
Customized Business Cards with Picture of Home
We use Lockboxes:
Needed for easy access to home for showings (MUST HAVE!)
Your Property is Promoted by Brokers Open House:
MLS invitation
Phone calls to key agents
Provide luncheon
Your Property is Promoted by Sunday Public Open House:
Advertised open houses as feasible and necessary
You Receive Progress Reports:
Feedback from showing appointments
Realtor.com reports – number of hits per week
ConnectMLS reports – number of times e-mailed to other agents´ prospects
Update on market changes – Connect MLS access
30 Day Review of Market and Price:
Review marketing plan, past and future
Monitor homes that have sold and new homes on the market
Adjust price if needed
Recommended Repairs and Improvement to Home:
Discuss at time of listing
Discuss again at time of 30 day review if feedback has indicated need for additional changes
We Present and Negotiate Offers to Purchase:
You are kept in the loop and involved with negotiating strategy
We Work with Appraiser to Insure Proper Appraisal:
We make sure the appraiser receives the most pertinent information to justify the price
We Coordinate and Communicate with all Professionals in Sales Process:
Attorney / Buyers Agent / Lender / Appraiser / Title Company
We Arrange Final Walk Through and Attend Closing:
We work to make sure there are no surprises at closing
We are there for You After Closing:
We answer questions and ensure understanding whenever you have a question
Our methods really work- What Our Clients Say…
“We do not know how to express our appreciation regarding the sale of our house. It may be one of your routine works, but it was a big project to us. This was our first time to sell a house in this country. Without your professional support and cooperation, we might have had a difficult time selling our house. We also enjoyed working with you because of your wonderful personality and working attitude. Once again, thank you for your help.”
~Ken and Michiko
… spent a great deal of time and money promoting the sale of our condo. She was then of great help once again after an offer was received. Her efforts made the sale of our property a pleasant and profitable experience. She is a great asset to your organization.
~Lynn and Patricia Harshbarger
Thank you so much for all the help you gave us during the sale. This wouldn’t´t have turned out so good without you. Thank you for watching over our home for us while we couldn’t´t be there and for doing all the little things that you didn’t´t have to. We are very excited with how it ended up. We consider you a friend, not just our real estate agent!
~Ray and Amy Baker
I want to thank you for all that you have done in selling our house. It is also nice to know that I gained a friend in the process. Thanks again for doing such an outstanding job for us.
~Marsha Tain
